What is the Problem-First Approach?
A systematic method for building AI solutions that align with business context, constraints, and outcomes.
Enterprise AI initiatives frequently fail not due to technological limitations, but from poorly defined problem statements, inadequate success metrics, and solutions that cannot withstand operational demands.
Drawing from our experience across numerous enterprise AI implementations, our Problem-First Approach incorporates the proprietary CC/CD Framework (Continuous Calibration/Continuous Development) - a systematic methodology we developed for AI product development. This framework has been featured in Lenny's Newsletter, reaching over 1.1 million product leaders worldwide.
The Problem-First Approach encompasses:
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Iterative solution design and continuous calibration
Tailored to the unpredictable behavior of AI systems
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A clear focus on business constraints and outcomes
Rather than chasing the latest models or tools
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Evaluation-driven development and bottom-up scaling
Guided by systems thinking
We help teams build AI systems that go beyond the prototype phase and stand up in production, just as we've done for leading global organizations.